Convenience stores are high-traffic retail environments where presentation and placement can make or break a sale. When it comes to showcasing dips—whether it’s guacamole, salsa, hummus, or queso—the right display can dramatically improve product visibility, encourage impulse buys, and boost brand presence. Two of the most popular formats are vertical dip displays and horizontal dip displays, each with its own benefits depending on space, product type, and sales goals.
At First Look Display Group, we specialize in creating custom dip display solutions that don’t just hold your product—they elevate it. From concept and prototyping to manufacturing and logistics, we make sure your display is designed for maximum impact and built to meet the needs of your store, your distributor, or your brand.
Let’s take a look at what makes vertical and horizontal dip displays different—and how to determine which is right for your space.
What’s the Difference Between Vertical and Horizontal Dip Displays?
Vertical Dip Displays are upright units designed to make the most of vertical space. Often placed near checkout counters or endcaps, these displays allow dips to be stacked in tiers, improving visibility without taking up valuable floor space. They’re great for maximizing product count in a small footprint and catching the attention of shoppers from a distance.
Horizontal Dip Displays, on the other hand, are low-profile, tray-style units that showcase dips in a wide, open-facing format. Often used in refrigerated cases or on countertops, these displays offer easy access and a “grab-and-go” feel. They present the product label clearly and create a neat, well-organized look.
Vertical Dip Displays: Benefits & Best Uses
Vertical displays are ideal when floor space is limited but you want to stock multiple SKUs or restock less often. Because they present products at eye level, they’re especially effective for encouraging impulse purchases and highlighting promotions.
Advantages of vertical displays:
- Small footprint with high product capacity
- Eye-catching tiered presentation
- Great for endcaps or freestanding locations
- Ideal for limited-edition or seasonal items
Best used for:
- Convenience stores with tight aisles
- High-traffic checkout zones
- Locations where vertical height is underutilized
Horizontal Dip Displays: Benefits & Best Uses
Horizontal displays offer the benefit of clear visibility and quick product access. Shoppers can easily browse the full selection without moving items, making it easy to compare options and choose quickly. These displays are especially effective for refrigerated dips and single-serve packaging.
Advantages of horizontal displays:
- Full product visibility and accessibility
- Easy restocking and cleaning
- Perfect for refrigerated or countertop placement
- Great for showcasing product packaging and branding
Best used for:
- Grab-and-go stations
- Countertops and impulse-buy zones
- Refrigerated snack sections
For Store Owners: Boost Sales and Save Space
If you own or manage a convenience store, you already know the value of a well-placed display. Our custom vertical and horizontal dip displays are designed to optimize your space, enhance organization, and increase sales.
With First Look Display Group, you can choose a design that fits your unique store layout—whether you’re working with a narrow aisle, a front counter, or a back wall cooler. Our expert team will help you find the right configuration and material finish to ensure durability and customer appeal.
For Distributors: Custom Solutions that Fit Every Client
As a distributor, you need display solutions that are flexible, reliable, and easy to roll out across multiple retail partners. Our vertical and horizontal dip displays are built to your specifications and can be tailored for different store formats, regional markets, or product lines.
Whether you need one standardized model or a suite of variations, First Look Display Group can design and produce a solution that fits. And thanks to our domestic and overseas manufacturing options, we can scale to meet tight timelines and large volumes—all while keeping costs competitive.
Our prototyping services also allow you to test before you commit to full production, giving your clients added confidence in the final result.
For Product Brands: Stand Out Where It Matters Most
Your product may be the best-tasting dip on the shelf—but if it’s not displayed well, it might never get picked up. A branded vertical or horizontal display designed specifically for your packaging can help your product stand out in crowded retail environments and make a lasting impression.
We can incorporate your brand identity into every part of the display, from color and logo placement to materials and finishes. Want something eco-friendly? We can design around sustainability goals, too.
Best of all, we’ll manage the entire process—from prototype to production to delivery—so your sales and marketing teams can focus on launching and promoting, not logistics.
Why First Look Display Group?
At First Look Display Group, we do more than build displays—we build relationships. Our team partners with you to understand your functional needs and brand goals, then designs a solution that checks all the boxes.
We offer:
- Custom design & prototyping so you can see and test your display before full production
- Domestic and overseas manufacturing to meet your budget and timeline
- Full logistics support including packing, warehousing, and drop shipping
We’ve helped clients in convenience retail, grocery, and specialty food industries elevate their in-store presence and increase sales. Whether you’re introducing a new dip line or expanding your reach, we’re here to help you succeed.
Ready to design your next dip display?
Contact First Look Display Group today to get started on a custom vertical or horizontal display solution that fits your needs, brand, and budget.
